Did you know that you can find out what your customers are sharing with each other about your business by using the fantastic tweetdeck client? Go to www.tweetdeck.com and check it out now.
I confess that I am still getting to grips with the application, but I love the layout. Tweetdeck makes it much easier for me to keep tabs on my tweets, replies and direct messages, and I am using it for research too.
You can use the search facility to find out what people are saying about your business or your sector. You can even find out if people are looking for a service or product that you can provide them with and respond immediately.
It's great for a quick bit of 'vox pop' research - but the real power lies in the opportunity for you to hit reply and deal with a customer issue or lead prospect immediately.
Your search can be constantly updated - just like an RSS feed, so you can keep tabs on the shifting moods of your customers or potential clients and get information out there fast.
Don't forget if you are going to use twitter and other social media to put your business out there, you'll need to treat your profile as an extention of your brand and watch what you tweet about, your customers may be following you too.
To find out more about how to raise your profile online and boost your business go to www.copymojo.co.uk, I'd love to give you a hand.